Effective Date: May 4, 2025

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AmplifAI Services Sdn. Bhd. and its affiliates ("AmplifAI", "we", "us", or "our") are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our websites, digital platforms, and services.

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We comply with the Personal Data Protection Act 2010 (PDPA) of Malaysia, the Data Privacy Act of 2012 of the Philippines, and relevant data protection laws in the United States, including the California Consumer Privacy Act (CCPA) and other applicable state-level privacy regulations.

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1. Scope

This Privacy Policy applies to all individuals who interact with AmplifAI Services, including:

• Visitors to our websites or digital platforms;

• Users of our AI-powered contact center solutions and related services;

• Representatives of our clients, partners, or suppliers;

• Job applicants and other stakeholders.

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2. Information We Collect

We may collect and process the following types of personal data:

• Personal Identification Details: Full name, NRIC/passport number, date of birth, and gender.

• Contact Information: Physical address, email address, and phone numbers.

• Professional Information: Job title, company/employer name, department, and work location.

• Financial Information: Bank account details, billing addresses, and payment transaction data.

• Technical Data: IP address, browser type and version, operating system, device identifiers, access logs, and referral URLs.

• Engagement and Preference Data: Responses to surveys, communications preferences, marketing engagement metrics.

• Any other personal data you provide to us voluntarily.

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3. How We Collect Personal Data

We collect your data through:

• Direct Interactions: When you fill in forms, sign up for demos or trials, subscribe to services, or communicate with us directly.

• Automated Technologies: Through cookies and similar tools that capture user behavior on our websites and platforms.

• Third Parties: We may obtain information from business partners, analytics providers, public sources, or third-party platforms (e.g., social media).

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4. Use of Personal Data

We use your personal data to:

• Deliver Services: Fulfill our contractual obligations, provide product access, and ensure service functionality.

• Customer Communications: Respond to your queries, support requests, and service notifications.

• Marketing and Engagement: Send newsletters, product updates, invitations, and promotional content (subject to your preferences).

• Service Improvement: Analyze usage to enhance user experience, features, and platform performance.

• Compliance and Enforcement: Meet legal obligations and enforce our contractual and legal rights.

• Security and Fraud Prevention: Detect and prevent fraud, abuse, and security threats.

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5. Legal Basis for Processing

We process your personal data based on:

• Consent (where required);

• Contractual necessity (to provide services you’ve requested);

• Legal obligations (compliance with national laws and regulations);

• Legitimate interests (improving services, securing our platforms, communicating with clients).

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6. Data Sharing and Disclosures

We may disclose your personal data to:

• Affiliates and subsidiaries within the AmplifAI Services corporate group;

• Service providers and processors that support operations (e.g., IT, hosting, analytics, billing, communications);

• Business partners involved in co-branded activities or integrations;

• Regulatory bodies, courts, or law enforcement agencies, when required by applicable laws;

• Third parties involved in any potential merger, sale, or acquisition involving AmplifAI.

All disclosures are made with appropriate safeguards and contractual controls in place.

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7. Data Security

We maintain reasonable technical and organizational measures to safeguard your data from accidental loss, misuse, unauthorized access, or disclosure. However, no system is 100% secure; we encourage you to also take precautions to protect your own data.

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8. Data Retention

We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including:

• Legal or regulatory compliance;

• Tax, accounting, or audit obligations;

• Establishing or defending legal claims.

Data no longer needed is securely deleted or anonymized.

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9. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request access to the personal data we hold about you.

• Correction: Request corrections to inaccurate or incomplete data.

• Deletion: Request the deletion of your data under certain conditions.

• Objection/Restriction: Object to or restrict processing of your data.

• Portability: Request transfer of your data to another service provider.

• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

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10. Cookies and Tracking Technologies

We use cookies and similar technologies to improve site functionality, analyze user behavior, and personalize content. You may control cookies via your browser settings. For further details, refer to our Cookie Policy.

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11. Third-Party Links

Our platforms may contain links to external websites. We are not responsible for the privacy practices of such sites. Please review their policies separately.

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12. International Transfers

Your data may be transferred to, and stored in, countries outside your country of residence. When such transfers occur, we ensure that adequate safeguards, such as contractual clauses or data protection certifications, are in place.

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13. Policy Updates

We may revise this Privacy Policy from time to time. Updated versions will be posted with a revised effective date. Please review it periodically to stay informed.