Programmatic Performance Boost: Higher CTR & Viewability
Key Findings:
+71% CTR & +18% Viewability
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About Customer
Gigil is a leading independent creative agency based in the Philippines, renowned for its bold, culturally resonant campaigns that push creative boundaries. Known for blending storytelling with sharp market insight, Gigil has earned international acclaim and numerous awards for delivering impactful, viral campaigns that resonate with both local and global audiences.
Industry
Creative Agency
AmplifAI Solution
Dynamic Creative Optimization, Campaign Management
CHALLENGE
Gigil sought to enhance brand visibility and audience engagement across programmatic advertising channels. However, static creatives and generalized targeting limited performance, making it difficult to:
Achieve scalable personalization across multiple segments.
Optimize creative variants effectively in real time.
Improve campaign efficiency without increasing costs.
SOLUTION
AmplifAI implemented Dynamic Creative Optimization (DCO) for Gigil to deliver personalized ad creatives in real time, tailored by device, location, and user behavior. This enabled automated testing of creative variants and precise audience targeting, improving efficiency and engagement. The approach eliminated manual work and allowed Gigil to scale performance optimization across campaigns seamlessly.
RESULTS
By leveraging DCO, Gigil achieved a significant boost in campaign performance—viewability increased by 18%, CTR jumped by 71%, and vCPM dropped by over 30%. These results highlight the impact of personalized, data-driven creative in driving greater efficiency and engagement across programmatic channels.
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