Solving Saturation: How Senheng Achieved 30x Traffic via Omnichannel Precision

Key Findings:

20x LPV 90% VTR

About Customer

Senheng Electric is Malaysia's largest consumer electronics retail chain, operating over 100 stores nationwide. Established in 1989, the company offers a wide range of products, including refrigerators, washing machines, televisions, and smartphones, from leading brands such Samsung, Sharp, and Panasonic. Senheng has a strong physical and online presence, making it one of the most established consumer electronics chain stores in the country.

Industry

Retail - Consumer Electronics

AmplifAI Solution

Dynamic Creative Optimization, Cross-Channel Social Campaigns

CHALLENGE

Senheng aimed to overcome audience saturation and boost landing page traffic cost-effectively without increasing their marketing budget. The company needed to diversify its advertising platforms to reach a broader audience and improve engagement.

SOLUTION

AmplifAI introduced an omnichannel strategy, integrating premium programmatic display and video with existing social media efforts. Dynamic creatives were tailored to diverse audience segments, with AI continuously optimizing delivery for relevance and performance. This approach improved ad quality by 4x and extended exposure to audiences that might have previously overlooked the ads due to clutter..

RESULTS

Landing Page Visits increased by 20x, while ad quality improved 4x, demonstrating the effectiveness of a diversified and AI-optimized advertising strategy.