1 person, 100 campaigns, in 60 minutes*
Key Result:
12.4
Days Saved
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About the Client:
Senheng Electric is Malaysia's largest consumer electronics retail chain, operating over 100 stores nationwide. Established in 1989, the company offers a wide range of products, including refrigerators, washing machines, televisions, and smartphones, from leading brands such Samsung, Sharp, and Panasonic. Senheng has a strong physical and online presence, making it one of the most established consumer electronics chain stores in the country.
Industry
Retail - Consumer Electronics
CHALLENGE
SENHENG transitioned agencies at the turn of the year, which required the migration of all existing running campaigns, as well as launch new ones on schedule, with the least disruption to brand.
SOLUTION
By streamlining the end-to-end campaign creation workflow, the team successfully launched 125 fully-optimized campaigns in under 24 hours—an effort that traditionally would have taken over 90 hours. This was achieved through automated asset management, dynamic template deployment, and collaborative review loops, drastically reducing manual intervention. The workflow also integrated real-time data syncing for catalog assets, enabling the rollout of over 2,315 dynamic ads. This operational efficiency not only accelerated go-to-market speed but also set the foundation for a scalable model that can support large-scale product launches and agile marketing cycles.
RESULTS
AmplifAI launched 125 campaigns in under 24 hours by automating workflows, cutting a 90-hour task to under a day, and scaling over 2,000 creative variations from 2,315 synced assets.
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