Real-Time Agility: How One Dashboard Unlocked Smarter, Faster Campaign Decisions
Key Result:
1 dashboard for hundreds of cross-platform campaigns
Agility for all campaigns
_edited.jpg)
About the Client:
Senheng Electric is Malaysia's largest consumer electronics retail chain, operating over 100 stores nationwide. Established in 1989, the company offers a wide range of products, including refrigerators, washing machines, televisions, and smartphones, from leading brands such Samsung, Sharp, and Panasonic. Senheng has a strong physical and online presence, making it one of the most established consumer electronics chain stores in the country.
Industry
Retail - Consumer Electronics
CHALLENGE
SENHENG identifies digital advertising as a key business driver and relies heavily on timely reports to fuel agility. However, running hundreds of campaigns simultaneously make it difficult for both the marketing and ops team to keep up with timely submission due to the need for manual datal integration from different dashboards and across multiple tools.
SOLUTION
AmplifAI designed and implemented a cross-channel reporting dashboard,. This dashboard allowed data to be seen from a bird’s eye view across the platforms and allowed marketers to group campaigns to provide meaningful insights. The dasbhboard reflected data in real-time and included visualization As a result, decision-making was agile, and optimization opportunities were captured to ensure optimal campaign performance.
RESULTS
AmplifAI built a real-time cross-channel dashboard that unified reporting across platforms, enabling SENHENG to manage and optimize hundreds of campaigns from a single view. This improved agility, eliminated manual data integration, and empowered faster, insight-driven decisions.
.png)
