Speed Meets Scale: Inside ZUS Coffee’s Workflow Transformation
Key Result:
70%
Faster TAT
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About the Client:
ZUS Coffee, founded in 2019, is Malaysia's largest coffee chain, operating over 743 stores across Malaysia, the Philippines, Singapore, and Brunei. The company is known for its tech-driven approach, offering affordable specialty coffee through a combination of physical outlets and a dedicated mobile application. ZUS Coffee's rapid expansion and innovative business model have positioned it as a significant player in the Southeast Asian coffee market.
Industry
Food & Beverage
CHALLENGE
ZUS Coffee needed to scale creative asset production for multiple products and promotions across regions without straining resources or delaying timelines. The company faced challenges in producing a high volume of localized marketing content efficiently.
SOLUTION
AmplifAI implemented a scalable image templating system, enabling dynamic customization of key elements such as product visuals, pricing, and messaging while preserving brand consistency. This transformation of the creative production workflow reduced turnaround time by 70% and enabled the rapid generation of thousands of asset variations from a single base design.
RESULTS
Creative turnaround time was reduced by 70%, allowing rapid and efficient content generation at scale. This streamlined workflow enabled ZUS Coffee to meet the increasing demand for localized marketing content across its expanding network of stores.
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