Senheng drives down Cost Per Acquisition through AI optimization
Key Result:
34%
CPA Reduction
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About the Client:
Senheng Electric is Malaysia's largest consumer electronics retail chain, operating over 100 stores nationwide. Established in 1989, the company offers a wide range of products, including refrigerators, washing machines, televisions, and smartphones, from leading brands such Samsung, Sharp, and Panasonic. Senheng has a strong physical and online presence, making it one of the most established consumer electronics chain stores in the country.
Industry
Retail - Consumer Electronics
CHALLENGE
SENHENG has been running performance marketing campaigns to drive eCommerce purchases. Their goal for this campaign was to improve cost per acquisition.
SOLUTION
After analyzing their current performance and strategies, AmplifAI was able to take learnings from past campaigns as well as cross research from a related vertical to come up with new ad format suggestions. Through dynamic creative optimization, creating and launching different ad formats became as easy as a few clicks.
RESULTS
This new strategy, partnered with the use of AmplifAI's AI tools resulted in a 34% improvement on their CPA results within a 6 month period.
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